CinnZeo Strategic Expansion Plan Research Paper Example | Topics and Well Written Essays - 500 words

CinnZeo Strategic Expansion Plan - Research Paper Example There are already quite a number of people inside so something must be going on. You park your car and stop to investigate. Yes indeed, it was the smell of cinnamon and it’s coming from the cinnamon rolls that you see all around. Seems to be quite a hit here, as everybody has a piece! You wait your turn and are soon rewarded. One bite into it and you’re hooked! Welcome to CinnZeo, a baker’s delight. Here you will find a number of delectable offerings to tempt your tastebuds, from the ever famous Cinammon Rolls to the Miniroll and the Caramel Pecaroll. There are Twists and Minitwists, CinnaDippers and Cinnamon ShakerZ, Cinnamon Toasties and Minifests. If you want to take something home for your family and friends, there is also the Mini Snack Pack and the CinnZeo Pack. So indulge, enjoy and spread the good news. A Short History CinnZeo is a Canadian franchise that started in 1987 from its home bases in Alberta and British Columbia. After remarkable success over a 10 year period, it decided to expand internationally and has a number of bakeries in Chile and Mexico (cinnzeo.com). Due to the mix of international clientele of various nationalities that is typically found in the Gulf States, it has targeted the Arabian Peninsula as its next area of expansion.

Business enviornment Essay Example | Topics and Well Written Essays - 2000 words

Business enviornment - Essay Example The counter for the Planned Economy is the Mixed Economy. The Mixed Economy has provided an opportunity to the private stake-holders to invest and contribute in the economic development of the country. The balance of power and equilibrium is maintained between the private and public stake-holders. The economic policies formulated are implemented only after the incorporation of the recommendations of the private stake-holders. The production capacity of the private sector is non-conditional, and the private companies have the right to avail any business opportunity locally and internationally. The contribution of the private sector is therefore tremendous under the concept of mixed economy. The mixed economy offers freedom to private- sector produce and expands as per their plans; however this is strongly discouraged under the concept of planned economy. The overall economic performance of the country is assisted by the contribution of the public and private sector, and it is importan t for the government to take lead and monitor the business plans of these sectors. The private sector is basically interest-driven sector, and many significant and critical factors of the country's economy are ignored by the private-sector while defining their economic targets and production plans.

Strength And Weakness Of Drug Facts Economics Essay

Strength And Weakness Of Drug Facts Economics Essay In OTC drugs, there is variation in labeling OTC drugs. Those OTC drugs which are exported to foreign countries are labeled in perfect manner, but that is in revise in Indian market. In India, OTC drugs are distributed in pitiable manner and it exhibits the lack of regulations in labeling. It is required to improve the labeling of OTC drugs. For achieving high-quality labeling, the following information should be included in the labeling requirements of OTC drugs. 1. The purpose of the drug 2. Detailed warning messages 3. Inactive ingredients 4. Dosage instructions 5. Users Contact data, equipped to get information for their queries The Drug and Cosmetic Act was executed in 1945. At that time, the literacy rate, which depicts the literacy (who can be read and write) percentage of a population over the age 15, was very low. The prerequisites of labeling were depended on general public education and circumstances. After that, there was a great improvement in both literary rate and the usage of OTC drugs. Stated by the surveys, India is currently in 11th position in the global OTC market, and it is believed to be in the 9th position in following five years. All these represents the need of modification which is required in the Drug and Cosmetic Act established in 1945, in order to improve the level of OTC drug labeling. History of OTC labels The manufacture, distribution, sale and import of drugs and cosmetics in India are regulated by the following legislations: The Drugs and Cosmetics Act, 1940 (DCA) and its subordinate legislation Drugs and Cosmetics Rules, 1945 (DCR) Drug (Prices Control) Order, 1995 Drugs (Magic Remedies) Objectionable Advertisement Act, 1954 Pharmacy Act, 1948 The above-mentioned legislations are regulated by the Central Government (Ministry of Health Family Welfare) and are enforced through Food and Drug Administration (FDA) the State Government. Even though, OTC drugs do not have separate labeling requirements in India, all drug products should have a minimal information present on the label of the innermost container of any drug and on every other layer in which the container is packed , as per rule 96 of the Drugs and Cosmetics Rules, 1945 (DCR), except homeopathic medicines. The following are the minimum labeling requirements: à ¢Ã¢â€š ¬Ã‚ ¢ Name of the drug: Proper (generic) name, immediately followed by Trade (brand) name à ¢Ã¢â€š ¬Ã‚ ¢ Net content of drug in the container à ¢Ã¢â€š ¬Ã‚ ¢ Content of active ingredients/single dose or dosage unit à ¢Ã¢â€š ¬Ã‚ ¢ Name, address and license number of the manufacturer à ¢Ã¢â€š ¬Ã‚ ¢ Distinctive Batch number or Lot number for the product à ¢Ã¢â€š ¬Ã‚ ¢ Manufacturing and Expiry date à ¢Ã¢â€š ¬Ã‚ ¢ Maximum Retail Price (inclusive of all taxes) In India, Peoples habit of taking drugs differs from place to place. Around30%-45% of people prefer pharmacist and self treatment for their illness like cough, cold, pain, fever, injuries and digestive disorders. India is famous for Ayurveda and some other long-established systems of medicine. The aim of the evaluation conducted by Rama Krishna Chaitanya Aluri from Manipal College of Pharmaceutical Sciences, based on nearly 200 OTC drug labels, is to check the suitability of information on the labels for successful self-treatment by consumers. Recent changes in drug facts Recently, the FDA conducted extensive research on how consumers use OTC drug product labels, while comparing to the drug facts labels on advanced countries. The clarity of the labels was one major problem, especially for older Americans, who purchase almost 30% of the OTC drugs, sold in The United States. To determine the best way to order this information on OTC drug labels, a recent research has been conducted. Vigilante and Wogalter (1997) pragmatically decided an ordering of OTC label components based on users beliefs about what was (?) Strength and weakness of Drug Facts Having over-the-counter medication will save you time from visiting the doctor every time you have a little sniffle or an ache or pain. There are many safe drugs which can take care of most of your everyday illnesses like the following: colds coughs aches and pains upset stomach diarrhea allergies   These types of drugs are not the drugs themselves its the people! A lot of horribly unobservant people do not take the time to read directions in order to know how to take the medicine properly. There are many cases where people use over- the-counter medicines erroneously and poison themselves. Review in India History of drug regulations Drug regulation organizations in existence today, like Drug Laws, Drug Regulatory Agencies, Drug Evaluation Boards, QC Laboratories, Drug Information Centers, etc., have developed over time. Such developments began centuries ago in some countries, and in others, they are comparatively recent, some of them having started only in the 1990s. The restrictions under the Drugs (Price Control) Order, 1995 are not directly related to the question of categorization of the drugs as OTC drugs or otherwise. But still, they are required to be considered, as restriction on pricing may influence the decision to launch a drug as OTC drug. It is mandatory to obtain price approval from the Central Government, if the drug is classified as scheduled formulation under the Drug (Prices Control) Order, 1995. Also, Central Government can fix a maximum price at which every manufacturer is required to sell his product. For Example, Aspirin and vitamin preparations are deliberated as OTC products for the purpose of marketing. However, under Drugs (Prices Control) Order, 1995, they are considered as scheduled formulations and are subject to price restrictions, unless these formulations are manufactured at SSI units. Difference between pharmacy in India and US OTC in pharmaceutical industry dialect stands for over-the-counter (mainly with reference to drugs). The purchase/sale of drugs across the counter without prescriptions is denoted by this. In fact, in India, every pharmaceutical product market is OTC. People can orally ask for any product and buy it across the counter. In US, there are prescription drugs and over-the-counter drugs. The prescription drugs are strictly sold only on showing the prescription (Rx). Once the products are dispensed as per Rx, a seal is administered, to indicate that the Rx has been filled. If the patient goes in for refill of the Rx, the pharmacist does it only if it is legally permissible. In such cases, a seal or stamp is put on the Rx again, to indicate that the Rx has been filled once again. But in India, such procedures are not strictly followed. Hence, in a way, the Indian retail pharmaceutical market is OTC or rather it is better to be called  OTX  (combination of  OTC and Rx). Strength and weakness of OTC drugs in Indian and US In India, with the counter medication, there is no need to visit doctor every time for a little sniffle or pain or an ache, so drug facts are good. Several safe drugs are available which cures normal illnesses such as aches, colds, pains and coughs, allergies, and diarrhea and stomach upset. These types of drugs are the people but not the drugs themselves. People are terribly unperceptive and dont even care to read the directions mentioned on the drugs before consuming. Several cases happened when people took the counter medicines improperly and resulted in poisoning. Methodology Following methods are considered To know in depth of a particular aspect case study method helps the researchers; in many cases it selects specific location with very small portion as subject. Real time example is considered with limited number of conditions and events for case study investigation. According to Yin 1984, 23 case study definition a formula based calculations comparing with real world using many sources of evidence, relationships in between them are not accurately explained. Investigation of some case study is done by using longitudinal structures of single event which helps to observe sequence of data, events, reports and results from a long time, for example child language development investigation. According to Zaidah, 2003 Firstly useful data is deeply investigated according to situation based upon particular activity. Case study is very effective example knowing the interesting subject for authentic use. Students an opinion has to be focused during leisure hours the average number of particular subject is taken into the count. This kind of example values slightly deviates when n number of variable are consider. The examination of data is conducted within its context and also within its situation wherein the activity takes place. A case study would always be interested when subject makes it as an authentic text. In order to investigate, the researcher must be able in observing subject environment such as reading in class room or else reading in leisure time. According to zaidah 2003 it mostly focuses on limited number of variables. Results and Discussion The research literature consists of few studies in relations concerning medications that can be bought without any kind of medical prescription also named or over the counter as cold/flu medications etc. in spite of the fact that they are widely used and also represents if it is been misused. As proposed by Ferguson, Dodds, and Flannigan, 1994 one such area in which they are been misused that which involves not only overdosing but also interaction with any other substance. For instance: some case studies have documented individuals who seek to relieve depression symptoms by inducing a state of euphoria with multi-symptom cold syrup which contains chlorphenhydramine, dextromethorphan, and phenylpropanolamine. These substances may induce behavioral and emotional reactions, especially in prone individuals, leading to potentially serious health risks and consequences (Mendez, 1992). The Dangerous substance interactions have received some attention in the psychiatric disorders area. A questionnaire administered to 139 patients diagnosed with either depression or social phobia revealed that 40% of them used OTC cold/flu remedies which had negative interactions with their prescribed medications (Sweet et al., 1995). Another study examined the rate of consumption of TV advertised OTC medications by 471 college students. The results showed that, in addition to frequently using one or more such medications they did so without talking to their physicians about it or specifically determining the conditions under which they were taking such medications. These findings led the authors to emphasize the need to further study the effects of the media on the use of potentially risky OTC medications (Burak and Damico, 2000) The Indian OTC pharmaceuticals market generated total revenues of $2.5 billion in 2006,this representing a compound annual growth rate of 8.3%for the five year period spanning 2002- 2006. In comparison ,the US and Chinese OTC pharmaceuticals markets grew with CAGRs of 4.3% and 7% over the same period ,to reach respective values of $21.2billion and $11.9billion in 2006. Traditional medicines proved the most lucrative for the Indian OTC pharmaceuticals market in 2006, generating total revenues of $679.3 million. In comparison, sales of cough and cold preparations generated revenues of $492.6 million in 2006. Category %Share Traditional Medicine 27 Cough and cold preparations 19.80 Vitamins and Minerals 11.60 Medicinal skin plants 2.60 Others 26.03 Indian OTC pharmaceuticals market Share: % share, by value, 2004** Company %share Pfizer Inc 5.10 Sanofi Aventis 5.10 Johnson Johnson 2.0 Other 85.10 Inorder to obtain a better way of getting work done and make companies focus on packaging a better pharmacist approach through a better training sessions. By having, better access through labellng and packaging of OTC drugs through government and other pharma companies ensuring a better management of ailments through OTC medication. By developing a better approach of companies launching a better way of public education campaign fulfilling needs of OTC drugs and educating them to empower better way of medication. With all leading pharma companies launching their public education campaigns to fill the knowledge gap in proper selection and use of OTC drugs, it can be a classic case of PPP where the ultimate winner will be the consumer Suggestions and improvements in OTC labeling in US Based on Institute of Medicine IOM, 2008 medication label standardization U.S pharmacopeia health literacy launched container label prescription for consumers advice. Gerald McEvoy and Schwartzberg were the chairmans of American Society of Health System Pharmacists. According to them labels should contain the following principle: 1. Easy, understandable prescription and directions for consumers use. 2. Worldwide medicines should contain prescription label based upon exported countrys standards and basic exporters are clinicians, health literacy experts, academic researchers, government health agency representatives and pharmists. According to IOM, 2008 every year millions of drugs are misused, even after mentioning source of information and safety precautions clearly on the label. Sometimes written and oral consultations information may or may not present on the panel, in case of Rx container label should strictly contain doctors prescription for consumers safety. As per U.S. Pharmacopeia Health Literacy Instruction Container Labeling Advisory Panel recommend the following: Recommendations Arrange the label prescription in such a way that it always stays as a centre in comforting the users. The direction of a drug is given neatly and orderly in making the customer easily understand the prescription and to make use of them in a safe and also effective use. usefull information is given on the label of drug and they are as follows: Useful directions are present at the top of the panel. Medication details are present at bottom. Most important precautions like dosage. Administrative instructions are placed with specific style. The proposed labeling consists of various components and they study these components by making use of certain facts of drug. And labeling format is as follows: 1. Label to include: the Active ingredient all along with its strength: Results: All the 100 labels are examined and mentioned in the active ingredients along with their potency/strength. 2. Label to include: Therapeutic category/purpose: Its 55% of labels are disclosed in therapeutic category. 3. Label to include: Uses /indications for which medicine can be utilized: Even though a significant percentage (75%) mentioned the indications intended for the medicine, 25% of the labels failed to do so. 4. Label to include: Warnings related to common unpleasant effects, drug interactions, contraindications, precautions, over dosage, when it is appropriate to seek medical advice and also in special conditions like pregnancy breast-feeding. This also includes cautions in keeping them away from children. Results: 90% of the labels failed to enumerate the adverse effects of the medicine. 86% did not state what is to be done in case of overdose 92% gave no Information regarding usage in pregnancy and Breastfeeding 87% of the labels did not mention of the possible drug interactions, contraindications and precautions. 73% labels did not even advise to seek medical guidance. Only 36% labels mentioned that the medicine is required to be kept out of the reach of children. 5. Label to include: Directions including how much to be take n, dosage interval, and maximum dose allowed per day and the dose for children: Almost half of the medicines (46%) did not mention the amount to be used, while 34% did not mention the dosing interval. 85% of the medicines did not state the maximum dose allowed. Out of the 15% which did state the maximum dose, 20% were ambiguous with the details. It was also observed that 70% of the medicines failed to specify the dose for children. Only 1 label included Instructions for use in Devanagiri script. 6. Label to include: The products inactive ingredients help the consumers in avoiding ingredients that may cause an allergic reaction. None of the labels included the inactive ingredients. 7. Label to include: Storage conditions. Even though a large percentage (88%) of the labels provided the storage conditions, 64% of them were imprecise and difficult to understand. Nearly 85% of the labels were found without a specific temperature. Furthermore, storage conditions were often mentioned using terms which the common man are not familiar with. The exact temperature was rarely mentioned. Besides, we also assessed the label for 2 more criteria : 1. Label to include: Legibility to find out whether the label is easily readable, read with difficulty or with the aid of a magnifying glass. 40% of the medicine labels were clearly read only with the aid of a magnifying glass as the font size was too small. 22% of drug labels were read with difficulty leaving just around 38% which could be read easily. This suggests that 62% of the labels are read with much effort. 1. Label to include: Additional information through patient package inserts, information on secondary packages (wherever applicable): Patient package inserts are useful for providing additional information to the patient. Out of the 100 medicines examined, only 3 included a patient package insert. Many a times, secondary packagings of medicines are also given to the patient as additional protection for their medicines or as attractive packs. These secondary packages can also be used to convey valuable information to the patient. In 56% of the cases, a secondary package was found to be available to the patient, yet only 36% of them gave more information on its label than the primary package. Conclusion The OTC drug offering is incomplete with out empowering public on its rational use through Well planed strategic marketing initiative revolving around the aliment, the knowledge to diagnose and manage the same. In this empowerment process which can be considered as CSR, the objective should be prevention and holistic awareness creation leading to health and wellbeing than just offering the minimum needed information to use ones products. Thus by educating public (consumer) on how to manage common ailments and finally how to prevent them, the pharma companies can achieve its real goal of health for all and improve the quality of peoples life In India, OTC products are marketed and advertised liberally, with a view of educating the maximum number of consumers, and promoting treatment of minor ailments at home using OTC products as first line of defense. It can be anticipated that, more Rx to OTC switch will increase number of drugs in OTC category in near future. Hence it may be valuable to conduct more research on group of Consumers, who consume OTC Products freely and either switch from the existing brand or continue to earlier brand. A study on marketing of OTC products, used by post office and postman, can also be a studied as a channel of marketing of OTC drugs at national area. Since, the Customer and Consumer are being the same in the OTC drug marketing, companies must instantly address the information needs more effectively and uninterruptedly. Once the awareness level is enhanced, the acceptability of OTC drugs will improve. The knowledge about allopathic OTC drugs has to be disseminated by manufacturing companies, in order to ensure drastic reduction in the high information asymmetry existing now-a-days, especially when the knowledge of the traditional medicine is rooted in the culture. Bibliography Ajith, P., (2007). OTC Drug Marketing -. Global Trends and Indian Experiences. etal, C.P.B.., 1998. Patients Attitude to over the counter drugs possible professional response to self Medications. Oxford University Press, volume- 15, pp.44-50. Food and Drug Administration (FDA). 21 CFR Part 201, e.a., 1999. Over-the-Counter Human Drugs; Labeling Requirements. Federal Register. . Sleath B, R.R.C.W.G.L.C.T., 2001. Physician-patient communication about over-the-counter medications.. Social Sciences Medicine.. Tracy Portner, M.C.S., 1994. College students perceptions of OTC Information. characteristics Journal, 8, p.142 to 161. Wilcox CM, C.B.T.G., 2005. Patterns of use and public perception of over-the-counter pain relievers. Focus on nonsteroidal antiinflammatory drugs..

Clothing Impact on Social Interactions Essay -- essays research papers

Does Clothing Have an Impact on Social Interactions: An Observational Study in the Classroom   Ã‚  Ã‚  Ã‚  Ã‚  There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity. While many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in a particular social setting. Even people who don’t seem to bother with matching clothes or wearing a designer label or walk around wearing clothes that are torn and dirty, are making a statement. What remains to be examined is whether or not there is a clear relationship between the clothing we wear and our social interactions.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The implications of such a relationship could lend itself to a variety of benefits. Imagine knowing that if you are dressed a particular way; you are more likely to get better service in a restaurant. We already know that when showing up for a job interview, there is certain dress attire that will make you more likely to get the job. Why do you think that when you’re single and going out, you tend to spend more time getting ready and dressed up? The answer is because we associate first impressions and attraction to our physical appearances.   Ã‚  Ã‚  Ã‚  Ã‚  A variety of studies using empirical reasoning in many different settings, have tried to establish a relationship between the two. Pamela Regan of California State University, Los Angeles was cited in the Washington Post as saying â€Å"First, people need to dress appropriately – if you want to be treated well, then dress the part,† after she concluded an observational study of shoppers, the service they received and the way they were dressed. Published in the Psychological Reports, 2002 her study titled â€Å"Customer Service As A Function of Shopper’s Attire’† revealed that upon entering a store, it took more than 20 seconds longer for an employee to approach a shopper dressed in gym clothes, as opposed to one dressed as if she were on her way to work. She concluded, â€Å"Clothing, like other aspects of appearance, seems to exert at least some influence on how we are perceived and treated by others,† (204).   Ã‚  Ã‚  Ã‚  Ã‚  For our particular study, we w... ...larger group and perhaps in more diverse settings. It is clear that clothing does have an impact on social interactions however if I were to redo this study with a similar set-up I would also want to add a survey element to the treatment. Perhaps self-perceptions on dress have more of an impact on whether or not a student participates. This survey would examine how the student feels about their dress. It is possible that a student wearing $200 designer jeans and a shirt would consider themselves dressed up and participate more. However, because according to my own definitions this student would be dressed down it would hinder my results.   Ã‚  Ã‚  Ã‚  Ã‚  Establishing a significant relationship between dress and participation in class could be useful to many people. Pamela Regan’s study has convinced me that if I want better service, I should dress up when I go shopping. If this study were to reveal a significant enough relationship, then students can reconsider how they dress for class as it may help their participation grade. References Regan, P. C., & Llamas V. (2002). Customer service as a function of shopper’s attire. Psychological Reports, 90, 203-204.

Marketing Strategy & Practice of cable and internet industry

Comcast is a telecommunications company based in the United States. Currently Comcast is the country’s' leading cable television network provider as well as being the country’s second largest provider of broadband internet services. In analyzing this paper, I will look at the current trends in the telecommunications industry within the United States. In addition to this, I will also look at some of the current developments and or drawbacks giving special reference to Comcast as a single firm. INTERNET SERVICE PROVIDER: Internet service providers are business organizations whose core business is providing business firms, organizations as well as private individuals with internet related services. In addition to this internet service, providers also provide a range of other services including domain registration, web hosting, collocation as well as internet transit. CABLE TELEVISION: Cable television is a technology that involves providing television services to wishing consumers using radio signals transmitted through coaxial cables or in recent times through optical fibers. In addition to this, these cables are sometimes used for providing broadband internet services, radio programming as well as a range of other services MARKETING STRATEGY: A marketing strategy is a business process that allows organizations or businesses to optimize sales as well as acquire competitive advantage over its competitors by finding the greatest opportunities of channeling the organizations limited resources. INTRODUCTION: Comcast Corporation has tried to find its market share within the United States telecommunications industry. In doing this, the company has tried to apply bleeding edge technologies in order to be ahead of its competitors like time Warner and Verizon. In doing this the company has company has initiated a mix of the best marketing strategy as well as market research. ANALYSIS: By the year 2006 the telecommunications industry on a global perspective was estimated to be worth more than $3 billion dollars. Within the United States alone, the sector is one of the largest employers with more than one million employees as of the year 2006. Within the United States, there are estimates that subscribers will grow to about 4 billion by the year2011. In addition to this, current trends within the sector involve mergers and multiple acquisitions that have made the industry one of the most competitive. In addition, cross-border ownership of business enterprises has become the norm. Among these mergers and acquisitions is the take over of MCI by giant Verizon Corporation. In addition, the industry is one of the fastest growing within the market. The industry is also the most interrelated with all the other sectors of the economy. Regardless of its remarkable growth, the industry is faced with a discreet problem from the wireless internet service providers. The growth of wireless internet and telephony has been one of the major troubles for the broadband technologies. On a firm-based perspective, there is stiff competition within the industry. To improve on market share every company uses its own strategy. However, in any industry there are four core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. All firms within the industry seem to employ a different mix of the four elements in order to achieve its growth or industry projections. In this field, companies like Comcast have adopted technologies like video on demand in order to improve their competitive edge. In addition to this, companies like Verizon have increased their capital base and they are becoming some of the core competitors to Comcast. CONCLUSION: The telecommunications industry has come to be a major source of revenue for many economies. The industry is behind much growth that is being experienced within the East Asian newly industrialized countries like Singapore and Malaysia. The role of the industry in the development of many countries cannot be overlooked. REFERENCES: Edward F. McQuarrie. (2005). the Market Research Toolbox: A Concise Guide for Beginners. London: Sage Publications. Ian, Chaston. (1999). New Marketing Strategies: Evolving Flexible Processes to Fit Market Circumstance. London: Sage Publications James Higgins. (1994). the Management Challenge. New York: Macmillan Rogers, M. (2003). Diffusion of Innovations, (5th ed.). New York: Free Press. Sunny, Crouch. &Matthew, Housden. (2003). Marketing Research for Managers. Amsterdam: Elsevier. Â   Â   Â   Â   Â   Â  

Hamlet Philosophy Essay

Shakespeare’s play, Hamlet, is an Elizabethan tragedy. Hamlet, a young Prince of Denmark, suffers a dilemma between the unrelenting ambition of revenge and clashing moral standards. This is very much a play about revenge, but the reason that it continues to intrigue literary and theatrical audiences for almost 400 years, is because of the underlying philosophical meanings. Hamlet is more a philosophical play than it is a play about revenge. Throughout the play, Hamlet analyzes the uncertainty that death brings, questions the final arbiter in judgement and defies society’s belief in the great chain of being. Hamlet is surrounded by death. However, he is the only character that confronts death philosophically. Despite the revenge he is planning, Hamlet considers taking his own life. He strives to extract revenge upon Claudius, but the more guidance he seeks, the more lost and indecisive he becomes. Hamlet seriously questions if life is worth living from his life crisis. This is seen in Hamlet’s most famous soliloquy, that is said at the kingdom of Elsinore, before being spied upon by Claudius and Polonius. â€Å"To be, or not to be? That is the question: / Whether ’tis nobler in the mind to suffer / The slings and arrows of outrageous fortune, / Or to take arms against a sea of troubles, / And, by opposing, end them? To die, to sleep— / No more—and by a sleep to say we end / The heartache and the thousand natural shocks / That flesh is heir to—’tis a consummation/ Devoutly to be wished! To die, to sleep. / To sleep, perchance to dream—ay, there’s the rub, / For in that sleep of death what dreams may come / When we have shuffled off this mortal coil, / Must give us pause. There’s the respect / That makes calamity of so long life. / For who would bear the whips and scorns of time, / Th’ oppressor’s wrong, the proud man’s contumely, / The pangs of despised love, the law’s delay, / The insolence of office, and the spurns /That patient merit of th’ unworthy takes, / When he himself might his quietus make / With a bare bodkin? Who would fardels bear, / To grunt and sweat under a weary life, / But that the dread of something after death, / The undiscovered country from whose bourn / No traveler returns, puzzles the will / And makes us rather bear those ills we have / Than fly to others that we know not of? / Thus conscience does make cowards of us all, / And thus the native hue of resolution / Is sicklied o’er with the pale cast of thought, / And enterprises of great pith and moment / With this regard their currents turn awry, / And lose the name of action. â€Å"(3. 1. 57-89) In this soliloquy, Hamlet speculates if suicide is preferable; but it soon occurs to him that death is not a way out, because it is not possible to know what fate comes after death. Hamlet contemplates that the journey to death may lead to an eternal sleep, but it may not; the next life may in fact be worse that the life we are aware of. It is the uncertainty death brings that inhibits people from ending their lives. Furthermore, Hamlet also questions the final arbiter in judgement. This is seen when Hamlet discovers the treachery of Rosencrantz and Guildenstern’s visit, and reveals his depression . â€Å"Why, then, ’tis none to you: for there is nothing / either good or bad but thinking makes it so: to me it is a prison. â€Å"(2. 2. 249-251) Hamlet is referring to how there is no final arbiter in judgement, but that people with differing morals and ethics decide to believe in desired opinions that correspond to their beliefs. This observation that Hamlet makes can be compared to the philosophy of existentialism, which holds that â€Å"The starting point of philosophical thinking must be the experience of the individual. † (Existentialism) Hamlet is referring to how there is no definitive truth but only subjective truth, and society’s accepted values will favour one kind of truth, no matter how flawed it may be. Lastly, Hamlet’s fascination with death leads him to draw his own conclusions on the moral beliefs of society. Hamlet challenges the great chain of being; the religious hierarchal structure of all matter and life on earth. Upon his obsession with death, Hamlet asks Horatio for guidance on his perceived speculations at the cemetery about Alexander the Great. â€Å"No, faith, not a jot. But to follow him thither with / modesty enough, and likelihood to lead it, as thus: / Alexander died, Alexander was buried, Alexander / returned into dust; the dust is earth; of earth we make / loam: and why of that loam, whereto he was converted, / might they not stop a beer barrel? / Imperious Caesar, dead and turn’d to clay, / Might stop a hole to keep the wind away: / Oh, that that earth which kept the world in awe, / Should patch a wall to expel the winter’s flaw! â€Å"(5. 1. 201-210) Hamlet realizes that death is the inevitable fate of everyman; that the fate of everyman is a journey into dust. Death eliminates the differences between all people, regardless of how distinguished or insignificant they may be. Hamlet concludes that the great chain of being is false and everything in it, ultimately crumbles into dust, just like the bones in the cemetery. Hamlet is more a play about philosophical ideas and speculations, than it is a play about vengeance. There have been an exorbitant amount of tragedies produced, but Hamlet remains the most produced and analyzed Shakespearean play of all time because of all of the philosophical meanings and interpretations. Hamlet philosophies over death, judgement and the great chain of being. The most prominent philosophical idea in Hamlet is the mysteriousness of death. Interestingly, in Hamlet’s soliloquy â€Å"To be, or not to be: That is the question†¦ † (3. 1.57-89), it is addressed as the question, not a question. This can be interpreted as the most important question a person may ever have to face in life. Indeed, Hamlet is Shakespeare’s philosopher. Perhaps Shakespeare was attempting to philosophically question society’s motives in life, similar to Maslow’s hierarchy of needs, a theory of successive human motivation. References â€Å"Existentialism. † n. d. Wikipedia. 06 December 2012. . Shakespeare, William. Hamlet. Toronto: Harcourt Canada Ltd. , n. d.