Mental Health Issues

Questions: 1.a) Most common psychological well-being issuesb) Demographics of emotional well-being issuesc) Impact of psychological well-being sickness on the individual, the network, and the countryd) Perception of mental illness2. Is marcia intellectually sick? Answers: 1 (a) MOST Prevalent MENTAL HEALTH ISSUES Psychological well-being is routed to a level of enthusiastic prosperity or essentially the nonappearance of any psychological issue. In less difficult terms, psychological well-being might be characterized as a people ability to have the option to appreciate life while making a harmony between the normal life exercises and changing in accordance with the misfortune and worry in life According to World Health Organization (WHO) ,psychological well-being incorporates abstract prosperity, saw self-viability, independence, skill, intergenerational reliance, and self-completion of one's scholarly and passionate potential, among other people (WHO Program for Mental Health, 1985). The psychological wellness issues or essentially dysfunctional behavior is a confusion o the cerebrum working. This may result from convoluted connections in the middle of a people hereditary qualities and condition. The causes may change in every individual relying on the sort of psychological maladjustment (Mental Illness, History, 2005). The absolute most common emotional well-being issues comprehensively are- Tension Disorders: Anxiety issue further incorporate explicit feelings of trepidation, alarm issue, summed up uneasiness issue, social nervousness issue, and so on (Anxiety issue, 2010). State of mind Disorders: These incorporate significant burdensome issue, likewise called as clinical melancholy and bipolar issue Maniacal Disorders: modification of reasoning discernment and conduct. These incorporate schizophrenia and other fanciful issue Character Disorders Dietary issues: These incorporate anorexia nervosa, voraciously consuming food and bulimia nervosa (Farmer, Treasure and Szmukler, 1986). Formative Disorders: ADHD and chemical imbalance are remembered for this class. Conduct Disorders Addictions: Disorders of needing Over the top Compulsive and Related Disorders (b) Demographics of psychological wellness issues Every individual is interesting as are the components causing psychological sickness. It is estimated that individuals living in poor financial conditions are progressively inclined to the regular mental issue namey tension and despondency. This is additionally declined by joblessness, poor training status and other monetary burdens. The most widely recognized dysfunctional behavior in UK today is nervousness. It represents influencing 9.2% of the all out population.Next in line is misery influencing one out of 200 youngsters under the age gathering of 12 years (Voelker, 1999). This proportion diminishes in young people to three out of 100 . 29% of grown-ups from all everyday issues are influenced by rest issue. In Britain, the commonness of character issue is between 2-13% of the populace when men are more influenced than women(5.4:3.4%). Another striking investigation shows the predominance of schizophrenia at 5 for every 1000 people each year.ADHD 1.7% of the number of inhabitants in UK. Consistently countless individuals would have their lives changed by an emotional well-being issue and it is thus fundamental that we attempt to discover anyway much we can about the improvement, beginning and treatment of these mental medical problems. (c) Impact of psychological well-being ailment on the individual, the network, and the nation Most people with psychological well-being issues are tried doubly. Individuals with mental issue are at more hazard for bargained personal satisfaction, troubles in instruction, destitution because of lower efficiency, social issues, inclined to manhandle, and other medical problems. instruction is quite often undermined because of the beginning stage of emotional wellness issues which shield individuals from completing their preparation or successfully looking for after a career.also, psychological wellness issues realize diminished individual efficiency because of joblessness, missed work, and decreased productivity at work. This hostile cycle may in like manner add to high paces of vagrants with mental clutters. Regardless of the way that the specific cultural impact of mental infection vacillates among social orders and nations, untreated broken conduct has imperative costs to society. Exactly when mental ailment consumptions and loss of productivity are both thought of, the WHO assessed that psychological issue cost national economies two or three billion dollars annually.In development, emotional wellness issues can compound other general medical problems, extending the weight on national economies and blocking worldwide general wellbeing efforts.Although the prevailing piece of individuals with useless conduct don't show dangerous practices, viciousness and confinement among judiciously wiped out individuals can put a basic weight and social load on networks and nations. (d) view of psychological maladjustment How every individual arrangements with his psychological sickness is unique.Sadly, various people have antagonistic view of emotional well-being issues. Cynical perspectives and a nonattendance of understanding can achieve people with psychological well-being issues to be managed illegitimately or named in a way that harms their substitute the general public. This is now and again called 'disgrace', and can impact those with mental or intense subject matters and their employments and families (Thomlinson, 2006). Attitude toward emotional well-being issues variate among individuals, families, ethnicities, social orders, and countries. Social and strict lessons normally sway feelings about the origins and nature of mental affliction, and shape mindset towards the sanely wiped out (Wallach, 2004). Notwithstanding affecting whether intellectually wiped out individuals experience cultural disgrace, convictions about psychological maladjustment can impact patients' status and capacity to search for and hold quick to treatment. Therefore, getting individual and social feelings about adjusted mental conduct is key for executing convincing approaches to manage emotional well-being care. 2. Is marcia intellectually sick? Our passionate prosperity, mental well - being and social prosperity all set up as one characterizes what we call as emotional well-being (Bhadra, 2012). A solid psyche is fundamental in all phases of life starting from youth and high school to adulthood. Psychological wellness influences how we feel, what we think and how we act. Marcia however splendid in her field of work appears to experience the ill effects of dysfunctional behavior. This is underlined by the way that she remains in her home for a considerable length of time together and even makes her shop home conveyed. She keps herself away from individuals and the normal exercises of life. Her rest examples and dietary patterns are upset as she dozes late around evening time and even neglects to eat food. Despite the fact that skillful in her work, she failst o keep up her cleanliness and doesn't play out the essential assignment of washing every day. She feels cheerful in her qon little coccon and wouldn't like to open up and blend in with individuals around her. Every one of these side effects, however exceptionally ordinary to take a gander at could be veiling a genuine psychological wellness issue. Marcia ought to talk with a master and change her mentality towards taking a gander at things. She ought to associate as man is a social creature and should deal with her wellbeing by observing her rest and food designs. References Nervousness issue. (2010). BMJ, 340(apr07 1), pp.c1839-c1839. Bhadra, M. (2012). Psychological wellness Mental Illness: Our Responsibility. Wellbeing Renaissance, 10(1). Rancher, A., Treasure, J. what's more, Szmukler, G. (1986). Dietary issues: A Review of Recent Research. Stomach related Diseases, 4(1), pp.13-25. Psychological maladjustment, History. (2005). JAMA, 293(8), p.1007. Thomlinson, P. (2006). Analyzing the Stigma of Mental Illness. PsycCRITIQUES, 51(16). Voelker, R. (1999). Melancholy in the UK. JAMA, 282(22), p.2111. Wallach, H. (2004). Changes in Attitudes Towards Mental Illness Following Exposure. Network Ment Health J, 40(3), pp.235-248. WHO Program for Mental Health. (1985). Mental Bulletin, 9(8), pp.158-158.

Psychiatry, self harm risk Essay Example | Topics and Well Written Essays - 750 words

Psychiatry, self mischief hazard - Essay Example ose to cut their wrists or plan something comparable for facilitate their agony or even to feel invigorated by detecting the torment, or they decide to extreme and deadly choice to end it all. One of such a large number of instances of self damage individuals cause to themselves is of a multi year old individual, Mr. A, who has Downs disorder and whose working demonstrated insight in the scope of mellow hindrance. He lived with a steady family and went to a professional program. He had not history of smoking, nor did he get any uncommon meds. Correspondingly, he hasnt experienced any strange clinical methods or any medical procedures, and his clinical history was customary. In the beginning times of his immaturity, he drew closer non-debilitated young ladies for dates and was constantly dismissed. Accordingly, he offered self-destructive expressions and motions, one of which was to consume himself with a cigarette lighter he took from his mom without her insight. At 26 years old, in the wake of being dismissed by and by, he bounced from a second story window, however wasnt harmed seriously. His family revealed that he experienced been disturbed and experiencing issues to r est in the months past to the occurrence, and staff at the professional program detailed tumult and inefficiency at work. He was sent to a mental assessment. In his apperception test, he depicted sentiments of pity, tiredness, dissatisfaction and misery, with contemplations of self destruction. He was alluded to mental assessment, and began psychotherapy meetings, in which he verbalized his conviction that he wouldnt have the option to have a relationship with a lady of his decision because of his having Downs disorder. He joined up with social projects for individuals with mental impediment and hasnt made any longer self destruction endeavors since. 1 Ive seen him around four months back, in December 24th at a professional program to which he despite everything goes. Hes been going to it for about 10 years now, and reports that hes content with it since it gives him instruments on the best way to deal with his life and capacity

2016 Wait List Update - UGA Undergraduate Admissions

2016 Wait List Update - UGA Undergraduate Admissions 2016 Wait List Update We have started offering admission to a small group of students from the Wait List, with a large majority of these being for the Spring 2017 term. Due to the fact that our deposit numbers are at the level that we predicted for Summer/Fall, we are limited in the number of offers we are able to make. We will initially email admitted students and give information about their two-week Commitment Deposit deadline, campus housing, Orientation and other pre-enrollment steps. In addition, the myStatus page will show these decisions, and a decision letter will be mailed shortly after. Over the next few days, we will also email the rest of the wait-listed students to inform them that we cannot offer them admission off the Wait List, and we will then update their Status Check one final time. We will not be calling students about the Wait List, but instead will be using email and the Status Check for details. In reviewing the students who we admitted off the Wait List, there were a variety of individual reasons for the offers that were made. As such, I cannot give an overarching reason for the decisions. We did take into account our earlier reviews of the files, along with a wide range of information that we had on hand. For those many strong students we were not able to admit from the Wait List, we thank you for choosing us as one of the options for your higher education. We wish you the very best of college success. We understand that this is not the news you were hoping for, and we very much appreciate your patience “waiting on the Wait List.” Please remember that there are a number of complex reasons why the University made the final decisions it did, and we respectfully remind all that this blog cannot be used for comments about why you or other individuals did or did not get admitted in the Wait list process. We hope that our quick turn around of the Wait List situation has allowed you and your family to make plans on a much earlier time frame that initially projected.

The Effect Of Exercise On Cardiovascular Function

Introduction: Tokui and Hirakoba (2007) define exercise efficiency as the given rate of power output in relation to the amount of energy expended in a given time (as cited in Gaesser and Brooks, 1975). Efficiency during exercise varies due to several biomechanical and physiological factors—namely, contraction velocity and the force produced by muscles (Tokui and Hirakoba). Research shows that exercise efficiency ranges differ among the various types of exercise modalities commonly used in clinical and recreational settings (McArdle, F. Katch, and V. Katch, 2010). Measuring exercise efficiency allows researchers to examine which modalities of exercise are most efficient, enabling athletes and individuals in rehabilitation to choose the proper mode of training to fit their needs. During rehabilitation or training, improving cardiovascular function is a essential measure of outcome; thus, doctors, physical therapists and coaches are left to decide which mode of exercise will better yield resul ts based on an individual’s abilities and disabilities (Barfield, Sherman and Michael, 2003). Different exercise modes may elicit varying physiological responses; therefor professionals aiming to augment their patient or athlete’s rehabilitation and training regimens should consider the latter (Barfield, Sherman and Michael, 2003). Different exercise modes target variable body segments, some being full-body and others targeting only the lower or upper body. Due to differing numbers ofShow MoreRelatedCardiovascular Health And Endothelial Function984 Words   |  4 PagesAccording to Simmons and Brown (2013), the sedentary lifestyle is one of the 5 major risk factors for cardiovascular disease and causing over 3 million deaths each year in worldwide. 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Get the Scoop on Gates Essay Samples Before Youre Too Late

Get the Scoop on Gates Essay Samples Before You're Too Late When you're writing your research paper's introduction, you ought to be building it around a particular outline that supplies a general review of the paper. When picking a high school essay format, the initial step is to spot the kind of essay you want to write. There's numerous essays completed by them. These examples can explain how to compose an impressive essay, and the way to use proper transitions to continue to keep your story on track. You must find the proper resources for your essay together with patience when finding the proper inspiration to write. Our objective is to supply you with a professionally written essay on the subject you require. So so long as you've got the author's name and the title of the books you have read you ought to be just fine. Today Gates is among the wealthiest men on earth. The very first week at High School wasn't entirely the very best. Gates Essay Samples and Gates Essay Samples - The Perfect Combination This does not need to be a great challenge. Money Money is a typical reason for not pursuing your objective. Let's say your topic is to go over an extracurricular activity that has played a massive effect on your life. Simply take just a little time to re assess your target and consider what your alternatives are now. Gates also was not reluctant to take risks. Two years later he was deducted and began to create the software. Through this, he has managed to ensure the e ffectiveness of operations at the company. Through its visionary leadership, he has projected the best way of helping the underprivileged to overcome the problem of poor health. Make sure that you own a transcript that has the course names, the credits and grades. Writing of scholarship graduate essay is an incredibly tough academic task simply because students need to demonstrate they are capable of accomplishing the task that they're applying for. Writing an Ethical Argument This document is meant to be an instructional resource for students or instructors who need to learn more about the way to compose an ethical argument. Writing of graduate essays is simply one of the services which we provide to people who want quality scholarships. Gates Essay Samples - Is it a Scam? From that point, you would attempt to demonstrate that the action which you're claiming to be unethical somehow violates that moral obligation. From that point, your task for a writer would be to demonst rate that the action which you're claiming is ethical improves human well-being. You would then have to offer an argument which demonstrates that a distinct mind-independent moral obligation exists. You would have to first provide an argument for the presence of mind-independent moral obligations. High school is a crucial time in the life span of young folks. As a consequence, you get a good deal of free time and completed homework. The key thing with these test isn't only getting the right answers, but doing it all in a genuine testing atmosphere. The Basic Principles of Gates Essay Samples You Will be Able to Benefit From Starting Immediately Public high schools have their very own fair share of issues and in the event the student isn't careful, they could wind up in a massive mess. Many people think that high school entrance essays are rather less difficult to write than college entrance essays, that is the reason there are fewer places where you could get assistance wit h higher school entrance essays. High school students need to compose essays on a number of topics which at first may appear to have nothing in common. Fully being a happy high school student wouldn't be possible without my loved ones. Some of the greatest research paper introduction samples incorporate primary resources supporting the argument or research of the issue. Now, a few of these sites offer you these services for free while some offer packages which include many functions and features. There are many ways to acquire new details. Other forms of information which colleges might start looking for is a bit more varied.

Standing Tall Japan’s Resilient Luxury Market Free Essays

string(175) " up in some luxury categories, even as they trade down in others – primarily apparel and similar categories with shorter shelf-lives and greater selections of alternatives\." McKinsey Consumer and Shopper Insights June 2012 Standing Tall: Japan’s Resilient Luxury Market Brian Salsberg Naomi Yamakawa Photograph: Abbie Chessler 2 In the immediate aftermath of the tsunami, earthquake and nuclear disaster that hit Japan last year, killing 19,000 people and battering the nation’s already shaky confidence, it was hardly surprising that people didn’t feel like shopping. At the time, the conventional wisdom was that such restraint was likely to last. People would still have to shop for essentials, of course, but the market for things like high-fashion apparel and luxury handbags was surely bound to suffer long-term damage. We will write a custom essay sample on Standing Tall: Japan’s Resilient Luxury Market or any similar topic only for you Order Now Such thinking made eminent sense – except it didn’t happen. Fifteen months on, today’s luxury market looks a lot like the luxury market that existed the day before the Great East Japan Earthquake, much as we anticipated in last year’s report. 1 Our findings at the time were necessarily tentative, coming as they did less than three months after the disasters. Today, we can assert this with more confidence. When asked if the disasters had changed their attitudes, for example, fewer than 20 percent of the 1,450 Japanese consumers we interviewed were less interested in shopping for luxury goods than they were before the disasters (Exhibit 1). The Cabinet Office’s Consumer Confidence Survey report from May 15, 2012, shows that consumer confidence has risen strongly since March 2011 (to 40. 3) and is back to up to levels last seen in 2010. Moreover, in a small but telling sample, when we asked 20 Japan-based luxury company CEOs about their sales outlook, every single one said 2012 would be better than 2011, and almost three-quarters said that the disasters of 2011 had no effect (63 percent) or, counter-intuitively, had a positive effect (10 percent) on company performance. Seventy percent of CEOs Exhibit 1: A vast majority of consumers still have strong interest in luxury Which best describes your own attitudes towards shopping for luxu ry goods since the earthquake and tsunami on March 11? Percent selecting â€Å"Somewhat less interested,† or â€Å"Less interested† on a 5-point scale Less interested 20s n = 224 30s n = 497 40s n = 414 50s+ n = 323 4. 6 5. 8 10. 4 Somewhat less interested 7. 8 14. 6 22. 4 8. 2 12. 8 21. 0 12. 5 15. 7 28. 2 SOURCE: McKinsey Japan Luxury Consumer Survey 2012 were optimistic about the near future and the prospects for Japan’s luxury market (Exhibit 2). Japan’s luxury market rings up between $10-20 billion a year in sales (depending on how the market is defined). That figure is unlikely to grow much, given Japan’s shrinking population, slow economic growth, and cost-conscious consumer attitudes. Strictly from a sales ratio perspective, Japan’s luxury market will continue to wane in importance for most luxury manufacturers. A case in point is LVMH. Just five years ago, Japan accounted for 13 percent of the Exhibit 2: Most executives we surveyed maintain an optimistic view of the future of Japan’s luxury market Which best represents your perspective on the mediumterm future of the luxury goods market in Japan? Percent; n = 20 Somewhat pessimistic 30 35 Optimistic 35 Somewhat optimistic SOURCE: 2012 Luxury CEO survey 1. http://csi. mckinsey. com/Home/Knowledge_by_region/Asia/Japan/japanluxury. aspx 2. Cabinet Office of Japan, http://www. esri. cao. go. jp/en/stat/shouhi/shouhi-e. html 3 â€Å"When it comes to watches, we see customers trading up to higher-end brands and higher-end products. † —Japan president, luxury watch manufacturer company’s global revenue. By 2011, the figure had dropped to 8 percent (and that marked an improvement from 2010). Compare that performance with the rest of Asia, where the company’s sale share rose from 17 percent to 27 percent over the same period. 3 And yet, such figures make it easy to lose sight of one simple reality: Japan remains the world’s third-largest luxury market, after the US and China. more high-end brands than cheaper brands. Not surprisingly, their spending on luxury is not as high as for other age groups, but a higher percentage of them are active in the luxury market (5 percent compared to 2. 3 percent of those age 50 and up). This cohort are more likely to be willing to pay full price and are also more likely to see owning luxury goods as something special. As for men, while they make up a minority of luxury shoppers in Japan, they have stayed more loyal to expensive brands. There are an estimated 3 million men under the age of 34 living alone in Japan. According to government data, average incomes for this group increased by 7 percent Exhibit 3: in 2011, and their spending jumped by 13 percent. Compare this to single women, whose spending grew less than 2 percent, and the average Japanese consumer, whose spending dropped. Young men, it seems, saw the March 11 disaster as a good reason to live for the moment, and Japan’s luxury goods market appears to be a beneficiary. Finally, when we look at segmentation by income, Japanese who spend more than a million yen (about $12,000) a year on luxury goods are more than three times as likely to say they are switching to high-end brands than to low-end brand s (Exhibit 3). Those who spend less than half as much are reporting the opposite. What we learned Here are some of the most striking insights from McKinsey’s 2012 Luxury Consumer Survey: ? Japan is a market of markets That is, some niches and segments are more promising than others. In terms of products, for example, highend Swiss watches, such as Rolex, Omega, Piaget, and TAG Heuer, have reportedly enjoyed significant growth in the past year. 4 Why? Because luxury consumers seek both emotional and functional benefits. A great watch, they believe, is the kind of item that appreciates in value and can be passed down to the next generation. In terms of behavior, there is opportunity on the sales floor. For reasons that range from a more stable economy to better upselling skills, consumers are trading up in some luxury categories, even as they trade down in others – primarily apparel and similar categories with shorter shelf-lives and greater selections of alternatives. You read "Standing Tall: Japan’s Resilient Luxury Market" in category "Papers" Demographically, younger consumers and men are worthy of particular attention. Twentysomethings are the only group buying Big spenders appear to be â€Å"trading up† to higher-end brands Annual luxury spend (JPY) I am purchasing luxury goods . . . Less often More often Above 1 mil (n = 48) 15 8 I have switched to buying . . More high-end Cheaper brands brands 6 21 0. 5-1 mil (n = 100) 16 5 9 14 Up to 0. 5 mil (n = 953) 22 4 15 5 SOURCE: McKinsey Japan Luxury Consumer Survey 2012 Photograph: Abbie Chessler 3. Wall Street Journal, February 21, 2012. 4. Nikkei Weekly, April 2, 2012. 5. Statistics Bureau of Japan, â€Å"F amily Income and Expenditure Survey,† first quarter, 2012. 4 ? Experience is increasingly valued The in-store experience is a key element in enjoying luxury, and it may be particularly important in Japan, whose customers are renowned for their high service standards. Asked what were the key elements that enhanced the buying experience, the top two answers Japanese consumers gave were: 1) The staff was kind, and 2) The staff was knowledgeable. Responses were consistent across categories. Luxury executives tell us that for their best customers, the in-store experience and overall customer relationship are nearly as important as product performance. Luxury brands, by definition, are about high quality and exclusivity; providing an excellent customer experience helps to deliver something extra, and those we spoke with are convinced that doing so is well worth the investment. One executive told us that his company, a luxury automaker, saw tremendous value in closely monitoring the daily customer relationship management activities of its sales team and using the information to coach staff, not only on closing a sale, but on upselling various options and features. The value of experience also comes through in what consumers tell us they want. There is clear potential for luxury experiences to become â€Å"the next big thing. † Asked their level of interest in various products, those 30 and up named luxury hotels above all others (it ame in second among those in their 20s). Spas and beauty services also scored highly (Exhibit 4). We also asked one of our favorite questions from previous surveys: â€Å"Imagine you won 300,000 yen (about $3,800) in a lottery today. How would you spend it? † Except for those in their 20s, travel scored highest by a decisive margin (Exhibit 5). ? Digital marketing in Japan has far to go Even the executives we spoke to agreed with this. More than twothirds of them admitted that luxury brands have been â€Å"less successful† Exhibit 4: n capturing the changing behavior of consumers, and just 15 percent called online sales a â€Å"meaningful† part of their business in Japan. At the same time, 90 percent said online marketing and promotion was â€Å"somewhat† or â€Å"very† important. A look at the demographics confirms that digital complacency would be a mistake for most luxury players. For one thing, women are more likely than men Are luxury-branded experiences the next big trend? Very interested Interested Think about the luxury brands you like most. When that brand is associated with the following product or service, what would be your level of interest? Percentage of those who are â€Å"very interested† and â€Å"interested† on a scale of 6; n = 1,458 Total Hotel Perfume Home textiles Cosmetics Furniture Spa and other beauty service Home electronic products 13 10 9 10 8 9 8 26 20 21 19 19 17 17 30 30 29 27 26 25 39 20s 14 16 12 16 9 15 24 23 26 29 25 30 33 38 36 45 40 45 30s 14 11 10 12 9 10 27 21 22 20 20 23 24 32 32 32 29 33 41 40s 15 24 39 50s+ 9 5 6 26 19 19 25 25 35 10 15 25 10 18 29 10 14 23 9 15 24 9 12 21 11 18 29 5 16 21 3 20 4 10 14 22 23 9 15 24 7 17 3 19 SOURCE: McKinsey Japan Luxury Consumer Survey 2012 Exhibit 5: Overall, luxury shoppers show an increased appetite for travel Imagine you won 300,000 yen in a lottery today. How would you spend it? Aggregated average by age group; n = 1,458 20s 100% = 244 Luxury goods 26 30s 224 27 40s 497 21 50s+ 414 21 467 22 410 26 257 27 323 22 Travel Hobbies Living expenses Savings Other 27 25 29 32 26 36 37 9 5 20 2 2011 38 12 6 21 2 2012 6 8 32 1 2011 7 7 33 1 2012 9 7 31 3 2011 9 7 30 1 2012 10 8 28 2 2011 11 6 22 4 2012 1 Includes leather goods/bags, shoes, watches/jewelry SOURCE: McKinsey Japan Luxury Consumer Survey 2012 5 We see big tickets becoming even bigger. The level of customization on luxury performance cars has hit a recent high this year: this is where all the money is made. †Ã¢â‚¬â€President, luxury car manufacturer to use digital means on their Consumer Decision Journey;6 this matters because women account for about 75 percent of luxury sales in Japan. For another, almost 16 percent of 20-somethings who had a smartphone o r tablet had used it for their last luxury purchase, compared to 5 percent for over-50s; and a full 75 percent of younger consumers had used their device to check prices (Exhibit 6). Capturing the younger consumer is vital, given the looming cloud that is Japan’s relentlessly aging society. As established brands strive to ensure they remain relevant to Japan’s technologically-oriented young people, it is plausible, even likely, that a digital component will be central to those efforts. Likewise social media cannot be ignored. A February 2012 Nikkei survey of Japanese smartphone users showed that about 80 percent of women in ther 20s and 30s, 80 percent of men in their 20s, and 60 percent of men in their 30s and 40s use social media. 7 ? Old-school rules – by default Because the luxury experience is so important, it stands to reason that both sexes and all ages strongly prefer to do their high-end shopping in person. They still like it best of all in department stores (Exhibit 7). It would be a mistake, however, to conclude that the department store format is thriving. On the contrary: while the sheer number of department stores in prime locations all but guarantees a large audience of shoppers, the tired format has yet to find its place in today’s more dynamic, user-friendly retail landscape. What it all means Based on this research and our experience with many retail clients, we have identified several important implications. ? Own the interplay between digital and in-store touchpoints and embrace social media Just a few years ago, at one of McKinsey’s annual luxury leader dinners in Japan, the consensus in the room was that social media and Exhibit 6: luxury were mutually exclusive. After all, the thinking went, social media is inclusive by definition, and luxury is exclusive. Today, companies like Burberry are demonstrating just how backward and self-defeating that thinking was. Burberry boasts 12 million Facebook followers, 800,000 Twitter followers, and 12 million views on 250 different YouTube videos. In a statement accompanying Burberry’s results over the sixmonth period to September 30, 2011, Angela Ahrendts, the CEO, Smart phones have become an important tool in purchase process for younger consumers General public Do you own a smartphone or tablet PC? Did you use it for your last luxury purchase? Percent, n = 1,458 Shoppers who used a I used it on my last smartphone or tablet PC on I have smartphone/tablet PC luxury purchase last luxury purchase 20s n = 224 30s n = 497 40s n = 414 50s+ n = 323 12 68 36 53 26 46 20 27 Luxury purchases 23 16 22 12 17 8 19 5 SOURCE: Impress RD ? Smartphone/mobile use trend survey? , 2012 Luxury CEO dinner respondent survey Exhibit 7: Department stores continue to play crucial role for the category, but three other channels are also strong Thinking about the past 12 months, what channels did you visit to buy luxury goods? multiple answer) Department Fashion goods n = 296 Leather goods n = 294 Watch/jewelry n = 270 Shoes n = 236 76. 2 58. 1 64. 2 77. 0 Brand shop 35. 5 27. 0 34. 2 39. 2 17. 0 33. 0 Outlet 39. 7 39. 7 Duty Free Shop 35. 4 32. 3 28. 6 29. 7 SOURCE: McKinsey Japan Luxury Consumer Survey 2012 6. The term â€Å"Consumer Decision Journey† refers to the progression from initial consideration, active evaluation, and moment of purch ase to post-purchase experience and loyalty, first presented in the McKinsey Quarterly, â€Å"The Consumer Decision Journey,† June 2009. 7. Nikkei Shohi Watcher, â€Å"The ‘Smart’ Set is Mainly Female† (â€Å"Suma-ju† na hitobito shuuyaku wa josei), February 2012, p. 22. 6 attributed the company’s strong results to â€Å"continued investment in innovative design, digital marketing, and retail strategies†. Tiffany Co. has also embraced digital media, with a highly regarded e-commerce site, Facebook presence, and even an iPad app showcasing its famous line of engagement rings. A key to succeeding in social media is to deliver the brand story and heritage consistently across media while tailoring messages to the specific consumer segments that are using each media format. It’s also important to understand the role each medium plays in the Consumer Decision Journey. For example, in cosmetics it can be easier to introduce cosmetic routines (e. g. , how and in what sequence to apply the product) in store, but consumers often seek out additional information and reviews online. For apparel and accessories, customers may go to the store to buy, since they want to be able to touch items and try them on. The initial introduction and attraction often happens outside the store – from storefronts, wordof-mouth, or magazines. Winners will be those who can excel at multichannel marketing and sales. ? Make the most of travel retail Japanese consumers love to travel – up to 20 percent of all luxury consumers have shopped abroad in the past 24 months (Exhibit 8). This accounts for the crucial role of dutyfree shops, where a third of luxury consumers have shopped in the last year. Women are particularly prone to stopping by duty-free, with 36 percent of them buying there. As a result of international travel and the Internet, consumers today know what luxury goods cost both inside and outside Japan, and they ay be timing their shopping to take advantage. This is especially poignant for luxury manufacturers – they need to recognize that the consumer relationship with any given brand crosses international borders. That fact has implications for after-sales service, and underscores the importance of maintaining consistency with the face of the brand across both channels and geographies. For a number of years, we have been observing the emergence of â€Å"global tribes†, that is, groupings of consumers who have more in common with their counterparts in other geographies than with their fellow countrymen. Easy access to social media and cheap travel will only deepen this phenomenon. In response, luxury manufacturers will need to do much more than simply accept that today’s consumers are global; they will need to make their brands even more so. ? Manage parallel imports Parallel imports – identical products imported from a foreign country, then sold for much less – cannot be prevented, but can be managed. Some brands are trying to restrict parallel imports by tracking serial numbers to determine where the imports are coming from, and decreasing Exhibit 8: argins for retailers who are caught. Others are putting limits on aftersales services available to parallel imports. Few companies have chosen to move to one global, exchangeadjusted recommended retail price, though that may become a more standard approach. ? Embrace customization and made-to-order luxury Building off a trend popularized by other consumer-goods companies, such as Adidas and Nike in sports footwear , luxury auto manufacturers, and luxury handbag and accessory players are embracing customization. This is consistent with a broader consumer trend in developed markets (the â€Å"My† generation) where niche is replacing mass in many areas and consumers have grown used to customizing everything from their playlists to their iPhone covers. Luxury has always been synonymous with exclusivity, but with so many stores and so many new channels to buy from, we have begun to see a â€Å"commoditization† of exclusivity. In a sense, then, customization is the ultimate in exclusivity. For example, Louis Vuitton recently launched a service in Japan that allows customers to select the leather and then design unique Japanese consumers continue to purchase luxury items abroad 2012 2011 2010 Which of the following places did you make a luxury purchase in last 2 years? Percent of respondents who bought luxury goods in category abroad within last 24 months; multiple answer; 2012 Top 5 Hawaii Korea Europe North America (excluding Hawaii) Hong Kong/Macau SOURCE: McKinsey Japan Luxury Consumer Survey 2011/2012 14 10 12 14 17 17 18 22 21 22 22 25 27 32 19 7 â€Å"We continue to be concerned about the relevance and impact of department stores. We can’t stop experimenting with new concepts. —Japan president, global luxury accessory and apparel player products. Some luxury carmakers tell us their strong revenue growth in Japan has come not because they are selling more cars, but because buyers are loading up on various bells and whistles to create their own personalized, ideal vehicle. Of course, customization comes at a cost to luxury manufacturers, adding complexities to the supply chain a nd beyond. It must be reserved primarily for truly high-end products. the number of car-sharers has increased 10-fold, to 170,000, and revenues ould surge to $550 million by 2016, according to estimates from Frost Sullivan. 9 This shift to value is real and enduring. So, we believe, is the emphasis on discretion. In the wake of the earthquake, the percentage of those who said that showing off luxury goods was in bad taste rose sharply, from 24 percent to 49 percent; this year, it was 51 percent. The quest for value and a desire to avoid the appearance of conspicious consumption are not necessarily antithetical to an appreciation of luxury. These attitudes can co-exist. In fact, that precisely describes the state of the Japanese market: Consumers are ready, willing, and sometimes eager to buy. But they are doing so with rigorous deliberation. Exhibit 9: Brian Salsberg is a principal in McKinsey’s Tokyo office and a leader of the Consumer Shopper Insights center in Asia. Naomi Yamakawa is a marketing expert in Tokyo. The authors wish to thank Georges Desvaux, Todd Guild, Ryu Iwase, Euljeong Moon, Yuka Morita, and Kohei Sakata for their help. Conclusions Only a little more than a year after the worst crisis to hit Japan since World War II, the Japanese luxury market is stable. Ultimately, it comes down to this: despite deflation and disaster, Japanese consumers continue to want luxury goods and to buy them at a good clip. But – and this has been true since the financial crisis hit in 2008 – they are more cautious about price and more demanding. They do not just want an expensive product to look great and to work beautifully, but to satisfy other needs, whether emotional or even social. Half of luxury car buyers, for instance, say that â€Å"eco-friendliness† is important to them (Exhibit 9). The quest for value, in all its forms, is becoming characteristic up and down the retail chain. As we argued in the McKinsey Quarterly in 2010, many consumers have diverted a chunk of their spending away from high-priced prestige. 8 Wal-Mart, Amazon, Costco, Ikea, Daiso, Uniqlo, private-label foods, and the low- to middle-end specialty apparel players are all doing conspicuously well. Then there is carsharing – short-term rentals by the hour. This service barely existed in 2009 (revenues were about $17 million). Today it has become positively mainstream. With many Japanese deterred by the high price of owning and maintaining a car, Photograph: Abbie Chessler What do luxury consumers think of luxury automobiles? 2012 2011 Regarding luxury cars, do you agree/disagree to the below statements? Percent who answered â€Å"strongly agree† and â€Å"agree† within 6 scale; n = 1,458 Luxury cars have characteristics that justify the premium price 20s 30s 40s 50s+ 31 37 33 30 35 33 41 39 9 12 11 11 10 It’s worth the money to buy a luxury car for the superb driving experience 13 13 12 Being â€Å"eco-friendly† is as important for luxury cars as design or driving experience 51 47 48 50 56 52 52 44 SOURCE: McKinsey Japan Luxury Consumer Survey 2012 About the Japan Luxury Consumer Survey McKinsey conducted this national online survey of 1,450 consumers in April and May 2012, for the fourth year in a row. Focusing on four categories (fashion, leather goods, shoes, and watches/jewelry), we interviewed 250 to 300 luxury consumers (defined as those who have purchased any one of 174 brands in the last two years). We also spoke to 350 â€Å"lapsed† luxury buyers. Two-thirds of the respondents were female. 8. McKinsey Quarterly, â€Å"The new Japanese consumer,† March 2010. ttps://www. mckinseyquarterly. com/The_new_Japanese_consumer_2548 9. Frost Sullivan, â€Å"Strategic Analysis of the Car-Sharing Market in Japan,† July 2011 8 What McKinsey’s Consumer and Shopper Insights portal has to offer Where do more than 15,000 executives get their daily dose of consumer insights? csi. mckinsey. com. Sign up now. It’s free. ? ? ? ? ? How are China’s h ypermarkets different from Western ones? (One clue: those live chickens in the food aisle. ) How is the digital consumer changing? (In six major ways. ) How are Mexican consumers feeling? (Not great. Are global luxury shoppers cutting back? (Not so much. ) Is Poland promising territory for online retailers? (Yes. ) The 21st century has already seen the unimaginable and the improbable. But here is one certainty: The world is about to see the biggest increase in consumption in history. Learn all about it—and be part of the conversation—at csi. mckinsey. com. These are just a few of the questions asked and answered on csi. mckinsey. com. As a global consultancy, McKinsey has the resources, and the desire, to explore the ever-changing, ever-elusive global consumer. To take just one example, we have spoken with more than 60,000 Chinese shoppers to discern what they are thinking, buying—and thinking about buying. Here’s another example: Since August 2008, McKinsey has interviewed a representative sample of Americans every six months to track their attitudes and spending. How do the world’s digital consumers spend their online time? We can tell you that, too. While csi. mckinsey. com is a rich forum for McKinsey’s work, we also spotlight the best of others, not only on the site, but on our Facebook and Twitter accounts (@mckinsey_csi). By combining the best of McKinsey and the best of the rest, we add something new to the site almost every day. We believe this makes csi. mckinsey. com the go-to place for those who need the freshest, smartest thinking on why consumers do what they do. What’s next? We want to get our users more involved; we’d also like to diversify how we present our materials. So we hope you will join us as we continue to improve csi. mckinsey. com. Just click the sign-up button on the top right of the site, or email us at McKinseyCSI@McKinsey. com. We’ll send you notices of what’s new about twice a month. ttp://csi. mckinsey. com 9 McKinsey Consumer and Shopper Insights You can dowload McKinsey’s previous luxury reports at http://csi. mckinsey. com July 2010 McKinsey Asia Consumer and Retail McKinsey Asia Consumer and Retail Luxury goods in Japan: Momentary sigh or long sayonara? How luxury companies can succeed in a changing market Japan’s luxury consumer: Detecting a pulse? Special Report: McKinsey Company Japan Luxury Goods Survey 2010 Brian Salsberg Naomi Yamakawa Luxury goods in Japan: Momentary sign or long sayonara? (June 2009) Japan’s luxury consumer: Detecting a pulse? (June 2010) June 2011 Consumer and Shopper Insights August 2011 August 2010 CSI Insights Flash June 2010 McKinsey Consumer and Shopper Insights McKinsey Consumer Shopper Insights Korea’s luxury market: Demanding consumers, but room to grow McKinsey Asia Consumer and Shopper Insights No seismic shift for luxury in postquake Japan Special Report: Japan Luxury Goods Survey 2011 Understanding China’s Growing Love for Luxury By Aimee Kim and Martine Shin Key themes from the 2011 McKinsey Korea Luxury Consumer Survey Every year since 2006, sales of luxury goods in South Korea have risen at least 12%1, to an estimated $4. billion in 2010. In the first four months of 2011, sales at department stores were up more than 30% compared to 2010. 2 This continues an established trend, as last year’s report on the market showed (see report at csi. mckinsey. com: â€Å"Living it up in luxury. †) Still, insiders are asking whether it can last. For one thing, according to McKinsey’s survey , the percentage of household income that luxury consumers spend on luxury is already higher in South Korea (5%), than in Japan (4%)3—and the Japanese luxury market has been stagnant in recent years. Moreover, the performances of famous brands in Korea have been mixed. For example, LVMH and Ferragamo continued to do well, but others, like Gucci Group and Dior, saw sales drop in real terms in 2010. 4 1 2 3 4 5 6 Thus, while the headline news is that the luxury market is still growing strongly, uncertainty is also mounting. In this year’s report, McKinsey addresses these concerns, which come in the form of three key questions: Can South Korea keep it up? What’s changing? And what do these trends mean for the players in the luxury industry? To answer these questions, for the second year in a row, McKinsey surveyed 1,000 Koreans who had purchased at least 1 million Korean won ($930) in luxury goods in the previous year across four categories —fashion apparel, leather goods, shoes, and watches/jewelry. Among the respondents were 200 â€Å"heavy purchasers†Ã¢â‚¬â€those who had spent at least 10 million Korean won ($9,300). We also interviewed 24 senior executives of luxury-goods companies. Here’s what we found. 5 Let’s start with the proposition that not all consumers are created equal; to a startling degree, it is mainly the heavy purchasers who are keeping the Korean luxury market rolling with such force. For example, Lotte department store estimated that the number of â€Å"Most Valuable Customers†Ã¢â‚¬â€those who spend 15 million won ($14,000) or more a year—rose 14. 4% in 2010, compared to 9. 2% for other kinds of luxury consumers. The number of VIP customers at Shinsegae department store —those who spend more than 8 million won ($7,400) —grew 35%, compared to 12% for other consumers. 6 Shopping at the high end also appears to be habit-forming. McKinsey found that heavy purchasers are much more likely to say that they enjoy their goodies â€Å"as much as I always have† vs. non-heavy customers (33% to 12%). This difference in attitude was reflected in their actual spending: The big-spenders indicated that they had spent more on all four luxury categories in the previous 12 months. Non-heavy buyers were pickier: While they spent more on watches and leather, they spent less on South Korea: Living it up in luxury Special Report: 2010 Luxury Goods Survey McKinsey Company South Korea Brian Salsberg Naomi Yamakawa 1. Can South Korea keep it up? Yes. A number of trends, small and large, are creating a model of sustainable growth for the next three to five years. McKinsey Insights China Euromonitor Ministry of Knowledge Economy McKinsey analysis Financial Supervisory Service The report surveyed at least 200 luxury consumers for each product category; luxury consumers were screened based on purchase history of select luxury brands (ranging from affordable â€Å"masstige† brands to â€Å"super premium† brands) and included 85 luxury fashion apparel brands, 57 luxury leather goods and shoes brands, and 47 luxury watch/jewelry brands. Asia Economy, â€Å"VIP customers have increased at department stores,† August 28, 2010 No seismic shift for luxury in post-quake Japan (June 2011) Understanding China’s growing love for luxury (March 2011) Korea’s luxury market: Demanding consumers,but room to grow (August 2011) South Korea: Living it up in luxury (August 2010) How to cite Standing Tall: Japan’s Resilient Luxury Market, Papers

Osteoporosis, Risk Factors, Treatment, T Score

Osteoporosis is a disease that weakens bones and reduces the ability of a person to perform physical activities and eventually cause physical disability. The common symptoms of osteoporosis are joint pains, stooping posture, and difficulties in standing. Fracture of hip, spine, and other bones is a major characteristic of osteoporosis due to fragility of bones.Advertising We will write a custom case study sample on Osteoporosis, Risk Factors, Treatment, T Score specifically for you for only $16.05 $11/page Learn More Sunyecz (2008) states that in the United States, over 10 million people who are over 50 years old suffer from osteoporosis and 1.5 million cases of osteoporotic fractures occur every year. Women are the dominant patients with osteoporosis because they experience significant changes in hormone levels during menopause. Hence, the case study of a 60-year-old female patient reflects the prevalence of osteoporosis among women. In this view, the essay seeks to enlighten the patient regarding the diagnosis, risk factors, and treatment of osteoporosis. When one is diagnosed with osteoporosis, it means that the bone mineral density is below a certain level. To determine bone mineral density, radiography techniques are applicable. The World Health Organization recommends the use of dual-energy X-ray absorptiometry as a gold standard because it is a sensitive and an accurate method (Licata, 2006). Dual-energy X-ray absorptiometry compares the bone mineral density of a person to that of a young person of 30 years. A young person of 30 years old is as a standard because he/she has optimum bone mineral density, and thus reliable in determining the extent of osteoporosis among individuals Thus, bone mineral density is a parameter that is applicable in the diagnosis osteoporosis. Dual-energy X-ray absorptiometry measures bone mineral density in terms of T-score. Essentially, T-score is a scale that shows variations in bone mineral de nsities of individuals in terms of standard deviations against the standard reference mean. This means that the T-score values are standard deviations of bone mineral densities. Low T-scores (standard deviations) are normal, while high T-scores are abnormal as they indicate the extent of osteoporosis. According to the World Health Organization, T-scores of zero to -0.99 show normal bone density, -1 to -2.49 shows osteopenia, above 2.5 indicates osteoporosis, and above 2.5 coupled with osteoporotic fractures is severe osteoporosis (Licata, 2006). Thus, the diagnosis of osteoporosis in the case study means that the patient has T-score of above 2.5 without any fractures.Advertising Looking for case study on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the risk factors that predispose women to osteoporosis is age. Rizzoli, Bonjour, and Ferrari (2001) argue that age-related decline in bone density occurs because the rat e bone resorption is slower than bone formation. Hence, at the age of 65 years, bone mineral density of the women in the case study is significantly lower than when she was at the age of 30 years. Hormonal changes among women during menopause hasten bone loss. The rapid decline in estrogen levels after menopause is the major cause of osteoporosis among women (Rizzoli, Bonjour, Ferrari, 2001). Hence, in this case study, the woman with the age of 60 years has low levels of estrogen, which predisposes her to osteoporosis. The treatment of age-related osteoporosis requires supplementation of calcium and vitamin D. According to McLaughlin, Sleeper, McNatty, and Raehl (2006), supplementation of calcium and vitamin D enhances bone formation, and thus increase bone density. Hormone therapy is also essential in promoting absorption of calcium in the body. Estrogen and calcitonin are two hormones that regulate the absorption and metabolism of calcium in the body (McLaughlin, Sleeper, McNatty , Raehl, 2006). Both calcitonin and estrogen decrease activity of osteoclasts in bones, and consequently decrease bone resorption. References Licata, A. (2006). Diagnosing Primary Osteoporosis: It is More than a T-Score.  Cleveland Clinic Journal of Medicine, 73(5), 473-476. McLaughlin, E., Sleeper, R., McNatty, D., Raehl, C. (2006). Management of Age-Related Osteoporosis and Prevention of Associated Fractures. Therapeutics and Clinical Risk Management, 2(3), 281-295. Rizzoli, R., Bonjour, J., Ferrari, S. (2001). Osteoporosis, Genetics, and Hormones  Journal of Molecular Endocrinology, 26(1), 79-94.Advertising We will write a custom case study sample on Osteoporosis, Risk Factors, Treatment, T Score specifically for you for only $16.05 $11/page Learn More Sunyecz, J. (2008). The Use of Calcium and Vitamin D in the Management of Osteoporosis. Therapeutics and Clinical Risk Management, 4(4), 827-836. This case study on Osteoporosis, Risk Factors, Treatment, T Score was written and submitted by user Hailee Livingston to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.